As you embark on the journey through this manifesto, I will present some ideas that seem unusual. Yet they are essential in starting a
conversation that paints a picture of modern entrepreneurship through an "impact-first" lens.
Throughout this manifesto, I'll guide you down unexplored trails, explaining the meaning of what we find.
Leading you closer to the answers you've been seeking. So, settle in and enjoy the ride.
In a world driven by obsessive growth, power, and wealth accumulation, it isn't hard to stand out and disrupt your industry.
How? You do it by doing what others aren't willing to because they are too cool holding tight to what got them to where they've been able to get.
A better way to achieve what you want is to look ahead of the horizon to see where the world is going and position yourself to thrive ten years ahead of your competition vs. trying to do what's already been done.
What this does is build a moat around your business so big that it becomes the definitive choice in your customer's mind.
But to fully appreciate this "claim," we must understand the nuances of what it means to do Business with Integrity.
Some back story.
I remember being in Colorado Springs for a business mastermind when I was handed the book
Evolved Enterprise
with a little note inside that said, "Pedro, here's to the future of business." Signed -Yanik Silvers
I was relatively green in business then, and the experience of reading this book was unlike any other business book I had read up to date.
Evolved Enterprise
took me on such a visceral journey of what business could be that it made me fall in love with it, and I've never been the same since.
A good book that challenges your worldview and communicates its thesis clearly does that.
In some ways, it feels like deja vu between what that book did for me and what I am attempting to do for you here.
Either way, it's an honor to share this with you.
I've broken the Business With Integrity Manifesto into four parts.
Each part of this manifesto builds on the former and sets the stage for the next.
So read the parts in sequence, as a serial. I hope this resonates with you. If so, welcome home.